How to Make Physicians Stay?

Presenting in congresses is a common part of the marketing mix, and an important exposure opportunity. Yet, you are lucky if physicians spend more than a minute or two in your booth area before moving on to the next booth or to the next lecture.

A good example for making physicians spend more time with the company booth is the LEO Pharma design at EADV in Berlin a few weeks ago. Here Tamooz has built a booth shaped as an airplane. As doctors came to see the structure they were invited into the plane, and once sitted on real plane armchairs, they were "captivated" for a session of movie and messages delivered by hostaces.






















Gilad Karni