PhRMA Code - Own It

The PhRMA code - is it a threat or an opportunity?

We marketeers want to do what we know best - to market our drugs, devices and data while using all available marketing tools. Obviously, limitations imposed by the PhRMA code might seem daunting and frustrating.

I believe these times represent change that is good for the industry, and the real wisdom here for us marketing people is to feel we are an integral part of the process and take an active role in owning the code and its implications.

Times of change represent difficulties but opportunities too. Those who are fast to understand the changing environment and first to lead and innovate will harvest their success.

Gilad Karni