Medical Devices and Clutter

An exhibition is a great opportunity to expose medical devices to potential users. Booth space can work well to present new features, launch of new devices and hands-on demonstration.

However, when walking in congress halls, many times one will find that big machines create a cluttered and uninviting space inside the booth area. Delegates can easily be turned off by a booth that seems to be choked with bulky apparatus.

This is another example where less is more. A booth has to have enough space that is welcoming and allows for pleasant atmosphere. If budget allows, go for ample space that shows all relevant devices with enough room for hospitality. If not, consider which devices are absolutely necessary and which are not.

Another approach is to remove clutter by the use of electronic forms of information. The combination of printed materials, posters and panels for every device can easily choke the booth space. Here, transfer of data into computerized presentation will free space and also create an attraction by its own right.

An example that worked well, is the booth that Tamooz designed for CaridianBCT at Medlab. CaridianBCT is a leading global provider in the blood banking, therapeutic apheresis and transfusion medicine industries. For the exhibition at Medlab, Tamooz has designed an architecture that locates the devices in the booth front, and balances the presentation by creating a 3D roofed architecture that defines hospitality space. The combination of architecture, simple shapes and brand color palette create a well balanced booth that is both inviting and achieves thorough presentation of devices.

Gilad Karni