If there was any more need to prove that the marketing mix has to take into account new and changing media options, here is an in your face facts and stats video presentation. It is a fun and clear presentation of the media landscape including convergence and technology.
Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http://www.xplane.com/.
Gilad Karni
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