Optimizing Contact Area

Lets assume that during the lecture breaks in congresses the physicians are actually eager to go and spend time in your amazing branded booth. How do you make sure that the booth area can handle all the traffic in an efficient manner? How do you optimize contact between doctors and displays? Between doctors and reps?

One solution is to increase circumference. To enlarge the surface area that delegates face. Instead of one display, divide your showcases to a few dislays. One big display might have the ability to stand 10 physicians around it while three smaller displays can accomodate 20 physicians.

At EASD in Vienna, Tamooz has designed a booth for Bayer Healthcare that presented to physicians a wide product line of glucose meters. In order to simplify and at the same time highlight new devices, we have produced a few showcases with each one presenting all devices and at the same time highlighting the most important ones. Each stand was capable of accomodating 6 delegates at the same time, and the reps had easy access to product information on multimedia screens.

Gilad Karni