Appropriate brand strategy applied to products, projects and corporate are an obvious must. What about internal tools? They should not be ignored. Careful planning and brand objectives are relevant here as well, and the relation with the external brands should be considered too.
A good example for brand implementation of an intranet portal is the one applied by Pfizer for its manufacturing colleauges. A case study is presented by The Archer Group - the marketing agency.
Gilad Karni
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